Here’s a step by step SEO tutorial for beginners with the latest and best practices for SEO in 2019
Not just another SEO guide, it is a comprehensive tutorial with actionable steps that will help you increase website traffic and get you results.
In this guide, we are following that popular 80/20 rule where 80% of result comes by 20% of the effort.
Let’s get started
What is SEO?
Starting with the basics, Search Engine Optimization A.K.A SEO is the art of using various optimization approaches to get or increase website traffic.
Why is SEO important?
SEO fetches you organic (free) website traffic based on your content and other efforts that connect with your audience and increases the chances of conversion.
The search engine giant Google has the highest market share of search engine audience, beating competitors like Bing, Duck Duck Go, Yahoo and more.
Understanding the workings of SEO will help you improve your ranking on these search engines with fewer efforts and lesser cost.
Google offers 2 distinct ways of representing search results.
- Organic Results
- Paid Results
The paid ads are mostly the first four results on the first Google SERP (Search Engine Results Page). Thereafter are the organic search results.
The organic results are based on the intricate and complex Google algorithms while the paid results follow rules of Google Ads like PPC (Pay Per Click), Pay Per Impression, relevance and more.
One of the key methods to increase organic traffic is to create web page content that is engaging and relevant to your target audience.
Remember, Google prioritises content relevance and User Experience above anything and pushes web pages on top of the search results based on that.
Finding the right keywords for your website/ blog is the focal point of SEO strategies that will help you get more traffic.
We are going to go through the process of finding your target keyword.
But first, let’s talk about Long Tail Keywords.
As the name suggests, a Long tail keyword is a search term containing four or more words. This type of search query has fewer searches than a head term. Additionally, it can contain 2-3 keywords in it and are easier to rank for.
So, it’s always good to find a few long tail keywords and use it in your web page to get more traffic.
So how to find your target keyword?
For this, you first need to identify your target audience- people you want to find your webpage. Based on that and your business domain, you can think of a few possible search terms that your audience is more likely to search.
Once you have a list of search terms, you can use tools like Google Keyword Planner and Ubersuggest to find the perfect keyword for you
Let’s take an example with Ubersuggest.
Go to Ubbersuggest and plug the search term into the search box and click search.
You can see the search volume for your keyword, SEO difficulty, Paid search difficulty and CPC (Cost Per Click) value.
Select the keywords with an adequate monthly search volume and a lower CPC value. This will increase your chances of getting more quality traffic to your webpage.
Neil Patel’s Ubersuggest is a great tool for keyword finding and has other great functionalities as well.
Keeping the search volume and your audience in mind, you can select your target keyword.
Use that keyword in your webpage to boost your ranking.
Meta Tags on your web page
Meta Title is the main title of your webpage and has maximum impact on SEO.
It is advisable to insert your keyword at the beginning of your title tag. Don’t worry if you are not able to do that, keep it as close to the beginning of the title. Search engines will give more weight to such pages.
Don’t forget to add the same keyword to your meta description tag as well. It is also advisable to add related keywords or words to your meta description tag to add more relevance to the description
You should also add your selected keyword in the image alt tag. Google can’t understand the image so it relies on alt tag and if you use proper alt tag, your image will rank in Google image search.
Using your Keyword effectively in your content
Every webpage will have a title or headline and it is recommended to add your targeted keyword in the H1 tag.
It is important to follow the headline tag structure in your webpage. Use the H1 tag for the heading of the page, H2 for the subheading and so on till H6. However, it’s not necessary to use all the tags.
Most CMS(Content Management System) like WordPress will have the H1 tag for a website or blog heading. However, I would suggest you check your webpage source code once to confirm.
Another important thing to remember is to use the target keyword in your web content organically. DON’T stuff too many keywords, Google doesn’t take keyword stuffing lightly.
Most importantly, your content should be relevant and meaningful to your readers- as I said before user experience is everything!
Additionally, if you used the target keyword in the first 100 words, you make it easier for Google to find your content- increasing your chances of getting a higher ranking. Thus, use the keyword at least once in the first paragraph.
Internal and external links
Adding a link on your webpage is a way to tell Google what your webpage’s about. The external link which is very relevant to your content will signal Google to understand that topic.
You can even link your other articles or page to each other. The interlinking of content will enable search engines to understand your overall website topic. It will add significant value to those pages.
Additionally, if any of your pages are not ranking well, an internal link from the better ranking page will help another page rank better.
So if you use the right strategy to link internal and external pages, it will boost your SEO.
Optimize your web page URL
Your page URL is the first thing that Google learns about your website and is one of the ranking factors for the search engine. Adding a target keyword in your URL will raise your visibility in the search results.
Additionally, you should keep your URL short as clear and concise URLs are easier to remember and are more likely to be clicked than complicated ones. They also give a boost to your SEO.
Complicated URL Structure:
Right URL Structure:
Comprehensive and in-depth content is the ultimate answer to effective SEO.
While creating content, focus on the quality of content from the reader’s perspective. It is essential that your content is relevant, engaging and informative.
So how will you create such content?
Make your articles detailed with accurate information and at least 2000 words.
According to a study by backlinko.com, longer content always wins in SEO with the average word per post to be 1890
Think long term while creating the content. Make sure that your content is appropriate even after a few years of publishing.
Another important website ranking factor on Google search engine is the website speed.
Your visitor is most likely to lose interest if your website takes too long to load- the average time is 3 seconds
You can optimize your images with tools like lazyload to decrease your loading time. You can even use CDN (Content Delivery Network).
CDN will load your website from your visitor’s region. It saves your webpage at multiple locations and loads it from the nearby region allowing your website to load faster.
Use Google Page Speed or Webpagetest.org to check your website performance. It will give you insights for optimizing your website, preventing it from lagging and increasing speed.
For mobile website speed optimization, you can use AMP (Accelerated Mobile Pages) by Google which helps creating mobile-friendly websites that load quickly on mobile devices.
Responsive design is simply the approach of designing a website in a way that it adapts to any screen-size, devices, and orientation.
So, why you should care about responsive design?
The answer is Mobile-first indexing
In 2018, the search engine kingpin-Google officially rolled out the mobile-first indexing.
That means that the mobile version of your website will be considered first by Google as an SEO ranking factor.
This is why Responsive Design is very important.
You can do this by using media queries in CSS and by using a responsive theme on WordPress which is supported on all the devices.
Test your website on mobile, tablet and desktop view before you publish it and make sure it works well across all the devices.
Backlinks are extremely important for your website’s SEO.
They signal Google that if reputed sites are linking to your website it means that your content is worth linking.
So the more the relevant backlinks, the better the website reputation and thus, higher in search rankings.
Google determines the value of your web page based on backlinks.
Make sure that you get the backlinks from relevant websites. It is essential that the content is relevant when you get the backlink from other websites.
Backlinks from irrelevant websites will not only be useless but can also have a negative impact on your SEO efforts.
Backlinks are always attached to specific anchor text. The anchor text will tell Google what the attached link is about. It also adds weight as a ranking factor.
Even though the number of links is important, the number of domains linked to your site is even more important than the number of links
Thus the 3 important factors of backlinks are
- Quality links
- The number of links
- Anchor text
How to get these backlinks on your website?”
Let me tell you a few basic things that you can work upon to get relevant backlinks for your website.
- Answer questions related to your business on sites like Quora and Reddit
- Add insightful comments on relevant blogs
- Post content on various forums
- Guest post
Be active on Social platforms
Social media does not directly affect your SEO.
However, Google sees how active you are on social media, how people are reacting to your content on social media. One way or the other it does affect rankings.
So being active on social media will help you in SEO indirectly.
Consider the below 2 factors for SEO.
- Total number of shares
- Who shares your article.
If your post is shared by an influencer, it will be considered as a good piece of content with a high value. Thus, you are most likely to get more views and shares if an influencer validates it with likes and shares.
Bonus: SEO Tools
There are different kinds of tools available for SEO that will help you get your desired results.
I have already mentioned a few tools for keyword research earlier in this article. Here are some tracking tools like Google Analytics and Google Search Console, Competitor analysis tools like SEMRush, Ahrefs and more.
This tool will help you learn more about your visitors and monitor your traffic from different channels like Organic Search, Paid Search, Direct, Email, Social etc.
It also helps you in tracking the behaviour of your visitors. It shows how many pages your visitors are visiting and what is the average time they are spending on your website and more.
This tool will help analyse your visitors and based on the insights, you can make decisions to further your optimization strategy.
As we go further in our journey, I will write a more detailed article to help you understand how Google Analytics works.
Google Search Console
This tool from Google will provide you with the keywords that people are searching for. You will be able to see how many impressions you are getting for your web pages and how many people are clicking on it.
You can also see the CTR (Click Through Rate) and position of your web page in SERP. This is the ultimate SEO tool offers you behavioural data that helps you improve your website SEO and increase your traffic.
Start with the above tools to measure your SEO performance.
SEO is not rocket science. It can be very easy to perform if you know the basics.
You don’t need to invest in a lot of paid tools to begin. Instead, use the tools and tactics from the tutorial for basic SEO on your website.
Start with all the above methods step by step and you will be able to gradually increase your website traffic.
However, be patient.
You won’t get the results overnight.
SEO is a long process and takes time. Once you apply these tactics, give it a good 3 months and you will slowly see the growth in traffic.
The key is to be persistence with your website. Post regular and meaningful content that will help your visitors.